We are committed to protecting and respecting your privacy. This Privacy Policy explains how Umeshuya London (we, our, us) collects, uses, and shares your Personal Information when you visit or make a purchase from umeshuya.co.uk (the Site).

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. Please find below for more information about what Personal Information we collect and why.

Device information

We may collect your personal information

• Examples: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
• Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimise our Site.
• Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels or from third-party social media platforms such as Instagram, Twitter or Facebook when you engage with us through these platforms
• Disclosure for a business purpose: shared with our processor Shopify

Type of  information

We may collect and process the following information about you

• Your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number
• Demographic information such as age group, gender and geographic location where this information is provided by you in our surveys or available from your social media posts on our social media sites
• Technical information gained from your use of our websites, including your internet protocol (IP) address, cookie identifier, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform
• Information about the Site visit such as the pages you visited, how you navigated to the Site and how long you spent browsing the Site
• Information about your engagement with our direct marketing emails, competition entires or in other correspondence with the Site
• Products that you have purchased from the Site to fulfil the order and to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services
• Your social media usernames
• Disclosure for a business purpose: shared with our processor Shopify, third party payment providers such as Stripe or PayPal, our third-party order fulfilment warehouse

Sharing & Using Personal Information

We share your Personal Information with service providers to help us provide our services and fulfil our contracts with you, as described above. For example:

• We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
• We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfilment of your order, and keeping you up to date on new products, services, and offers.
• We may share your Personal Information for our compliance with our legal obligations including for tax and reporting requirements, to report crimes and serious incidents. In this respect and if required, we will share your information with HMRC, the police and other competent authorities.

 

International Transfers of Personal Information outside of the United Kingdom

We may occasionally be required to transfer Personal Information to Japan, for example, if we report to our HQ in Japan on Umeshuya London’s operations or if we use Japanese organisations to help provide our goods and services. Such transfers of Personal Information is based on the adequacy decision made by the UK Government in respect of Japan’s data protection safeguards. In the event that this basis is no longer available, Hishinuma Trading Co. Ltd trading as Umeshuya London will enter into data sharing agreements with the respective Japanese organisation that will incorporate the approved contractual clauses to safeguard your personal information.

 

Behavioural Advertising

 

We may use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

• We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en.You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout

 

You can opt out of targeted advertising by:

• FACEBOOK - https://www.facebook.com/settings/?tab=ads
• GOOGLE - https://www.google.com/settings/ads/anonymous

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. In particular:

• In relation to personal data relating to any products or services we have provided, we will retain that data for a period of seven years after that transaction has concluded in case any legal claims arise out of the provision of those products or services;
• We will retain your details on our marketing database until you inform us that you no longer wish to receive our marketing communications. However, where you do unsubscribe from our marketing communications we will keep your details on a suppression list to ensure that we do not send you information you have asked not to receive.

Your rights

GDPR

 

Under the GDPR you have the following rights in relation to our processing of your Personal Information;-

• To obtain access to, and copies of, the personal data that we hold about you;
• To require us to correct the personal data we hold about you if it is incorrect;
• To require us to erase your personal data in certain circumstances;
• To require us to restrict our data processing activities in certain circumstances (and, where our processing is based on your consent, you may withdraw that consent, without affecting the lawfulness of our processing based on consent before its withdrawal);
• To receive from us the personal data we hold about you which you have provided to us, in a reasonable format specified by you, including for transmitting that personal data to another data controller;
• To object, on grounds relating to your situation, to any of our processing activities where you feel this has a disproportionate impact on your rights;
• To complain about the processing of your data to the Information Commissioner’s Office (ICO), although the ICO recommends that you first try and resolve the complaint with us. 

Please note that the above rights are not absolute, and we may be entitled to refuse your requests where exceptions apply.

For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

We use the following cookies to optimise your experience on our Site and to provide our services.

Cookies Necessary for the Functioning of the Store

Name	Function
_ab	Used in connection with access to admin.
_secure_session_id	Used in connection with navigation through a storefront.
cart	Used in connection with shopping cart.
cart_sig	Used in connection with checkout.
cart_ts	Used in connection with checkout.
checkout_token	Used in connection with checkout.
secret	Used in connection with checkout.
secure_customer_sig	Used in connection with customer login.
storefront_digest	Used in connection with customer login.
_shopify_u	Used to facilitate updating customer account information.

Reporting and Analytics

Name	Function
_tracking_consent	Tracking preferences.
_landing_page	Track landing pages
_orig_referrer	Track landing pages
_s	Shopify analytics.
_shopify_fs	Shopify analytics.
_shopify_s	Shopify analytics.
_shopify_sa_p	Shopify analytics relating to marketing & referrals.
_shopify_sa_t	Shopify analytics relating to marketing & referrals.
_shopify_y	Shopify analytics.
_y	Shopify analytics.

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Contact

Umeshuya London and its Site is operated by Hishinuma Trading Co. Ltd. For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at hello@umeshuya.co.uk or by post using the details provided below:

Umeshuya London C/O Hishinuma Trading Co. Ltd, 57-61 Mortimer Street, Gilmoora House, London, W1W 8HS, United Kingdom

Last updated: February 2022

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority here: https://ico.org.uk/make-a-complaint/